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Artículo en revista académica

calendar_month Publicación: 01/01/2025

Preventing Algorithm Aversion: People Are Willing to Use Algorithms with a Learning Label

Autor: Álvaro Chacón, Edgar Kausel, Tomás Reyes, Stefan Trautmann

As algorithms often outperform humans in prediction, algorithm aversion is economically harmful. To enhance algorithm utilization, we suggest emphasizing their learning capabilities, i.e., their increasing predictive precision over time, through the explicit addition of a “learning” label. We conducted five incentivized studies in which 1,167 participants may prefer algorithms or take up algorithmic advice in a financial or healthcare related task. Our results suggest that people use algorithms with a learning label to a greater extent than algorithms without such a label. As the accuracy of advice improves beyond a threshold, the use of algorithms with a learning label increases more than algorithms without a label. Thus, we show that a salient learning attribute can positively affect algorithm use in both the financial and health domain.

Fuente: Journal Of Business Research

Vol. 187, Article 115032

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