Ricardo Montoya

International Journal Of Research In Marketing

2025 | Breakage Analysis for Profitability Management in High-Value, Low-Frequency Loyalty Programs

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• Goic, M., Montoya, R., Troncoso, I.

European Journal Of Operational Research

2023 | Preference estimation under bounded rationality: Identification of attribute non-attendance in stated-choice data using a support vector machines approach

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• Maldonado, S., Diaz, V., Montoya, R.

Journal Of Retailing And Consumer Services

2021 | Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats

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• Goić, M., Levenier, C., Montoya, R.

Journal of Behavioral Decision Making

2021 | Components of Attentional effort for repeated tasks

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• Meißner, M., Musalem, A., Huber, J., Montoya, R.

Marketing Letters

2019 | Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption

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• Flores, C., Montoya, R.

Manufacturing and Service Operations Management

2019 | A hidden Markov model to detect on-shelf out-of-stocks using point-of-sale data

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• Montoya, R., Gonzalez, C.

Journal of Interactive Marketing

2018 | The effect of house ads on multichannel sales

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• Goic, M., Álvarez, R., Montoya, R.

Applied Intelligence

2017 | Embedded heterogeneous feature selection for conjoint analysis: a SVM approach using L1 penalty

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• Maldonado, S., López, J, Montoya, R.

Journal of the Operational Research Society, 68 (1)

2017 | Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines

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• Maldonado, S., López, J. , Montoya, R

From Little's Law to Marketing Science: Essays in Honor of John D.C. Little

2016 | Dynamic marketing mix allocation for long-term profitability

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• Jedidi, K., Netzer, O., Montoya, R

Operations Research

2016 | Contingent preannounced pricing policies with strategic consumers

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• Thraves, Ch., Correa, J., Montoya, R.

European Journal of Operational Research

2015 | Advanced conjoint analysis using feature selection via support vector machines

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• Weber, R., Maldonado, S., Montoya, R.

Quantitative Marketing and Economics

2012 | Dynamic learning in behavioral games: A hidden Markov mixture of experts approach

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• Ansari, A., Netzer, O., Montoya, R

Marketing Science

2011 | The design of durable goods

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• Koenigsberg, O., Kohli, R., Montoya, R.

Marketing Science

2010 | Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability

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• Netzer, O., Jedidi, K., Montoya, R

Management Science

2010 | Package sizes decisions

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• Koenigsberg, o., Kohli, R., Montoya, R.

Lecture Notes in Computer Science

2005 | Linear penalization support vector machines for feature selection

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• Miranda, J., Weber, R., Montoya, R.